Campaigns
Queensland's road toll has improved over the past decades with the introduction of initiatives including the .05 blood alcohol concentration limit, random roadside drug and breath testing, and compulsory seatbelt laws.Road safety partners
The Department of Transport and Main Roads works closely with its partners in road safety to improve safety on Queensland's roads. The Queensland Police Service, the RACQ*, the Motor Accident Insurance Commission, CARRS-Q* and other department stakeholders work together to ensure a coordinated approach to road safety.Public education campaigns are closely coordinated with the Queensland Police Service enforcement efforts. Research shows that public education is most effective when supported by police enforcement.
Regular research
The department has established an ongoing monitor of public perception and attitudes towards road safety issues. Regular surveys help evaluate the effectiveness of public education campaigns, as well as identify areas requiring further attention.
Benchmark research was conducted in 1997. Subsequent tracking surveys have been conducted periodically. Read the most recent tracking results in the Road safety market research fact sheet (PDF**, 106KB).Public education campaigns
Public education campaigns aim to put key road safety issues on the public agenda. Research results, together with other qualitative and quantitative data, are used to develop campaigns covering a range of road safety issues.
Public education campaigns are grounded in social marketing principles. Social marketing promotes social causes or ideas within a society. Rather than trying to sell a product, this department is selling road safety messages.
Road safety campaigns
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Last updated 21 September 2009
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