Anti–drink driving
Drink driving continues to be one of the major killers on Queensland's roads.
The Department of Transport and Main Roads regularly runs anti-drink driving public education campaigns that are closely coordinated with Queensland Police Service enforcement efforts (such as random breath testing).
The most recent anti-drink driving public education campaign promoted the key message: 'Drink drive. You lose'. The campaign included television, radio, outdoor and convenience advertising (such as posters in bathrooms at pubs and clubs). The advertising was timed to coincide with holiday periods and long weekends — statistics show a higher proportion of drink driving related crashes at these times.
Television advertisement 'Drink drive. You lose.'
View the 'Drink drive. You lose.' television advertisement — Nick — rated PG (MPG#, 2.58MB)
Outdoor and convenience advertisement 'Nowhere to hide'
Radio advertisement 'Nowhere to hide'
Previous campaigns
Outdoor and convenience advertisements
- Download the 'Drink drive — you're a loser' outdoor advertisement (PDF**, 131KB)
- Download the 'Only a little bit nervous?' convenience advertisement (PDF**, 140KB)
- Download the 'Busting to lose your licence?' convenience advertisement (PDF**, 140KB)
- Download the 'Only a little bit unsure?' convenience advertisement (PDF**, 140KB)
- Download the 'Only a little bit worried?' convenience advertisement (PDF**, 139KB)
Television advertisements
- View 'A little bit over' — rated G (WMV#, 1.30MB)
- View 'Loser' — rated G (MPG#, 5.45MB)
- View 'Workshop' — rated G (MPG#, 7.45MB)
- View 'Hannah' — rated G (MPG#, 7.45MB)
- View 'The boss' — rated G (MPG#, 7.45MB)
More campaigns
**While this department has taken every possible precaution with the creation of these files, they are downloaded and used at your own risk. Adobe Reader is needed to open and print Portable Document Format (PDF) files and is free to download from http://www.adobe.com/products/acrobat/readstep2.html. Various tools to enable access to these files for people using a screen reader can be found at http://access.adobe.com. Further information is available from the "Help with downloading, reading and printing PDF".
#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.
Last updated 22 September 2009
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