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Queensland Transport
Home > Safety > Road > Campaigns

Anti–drink driving

Drink driving continues to be one of the major killers on Queensland's roads.

The Department of Transport and Main Roads regularly runs anti-drink driving public education campaigns that are closely coordinated with Queensland Police Service enforcement efforts (such as random breath testing). 

The most recent anti-drink driving public education campaign promoted the key message: 'Drink drive. You lose'. The campaign included television, radio, outdoor and convenience advertising (such as posters in bathrooms at pubs and clubs). The advertising was timed to coincide with holiday periods and long weekends — statistics show a higher proportion of drink driving related crashes at these times.

Television advertisement 'Drink drive. You lose.'

An image taken from the 'Drink drive. You lose.' television advertisement.'

View the 'Drink drive. You lose.' television advertisement — Nick — rated PG (MPG#, 2.58MB)

Outdoor and convenience advertisement 'Nowhere to hide'

An image of the 'Nowhere to hide' outdoor and convenience advertisement.

Download the 'Nowhere to hide' outdoor and convenience advertisement (PDF**, 148KB)

Radio advertisement 'Nowhere to hide'

Previous campaigns

Outdoor and convenience advertisements

Television advertisements



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#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.

Last updated 22 September 2009