Anti–drug driving
Drug driving is on the increase, with six per cent of motorists having admitted to driving after using illegal drugs. The most commonly used illegal drug is marijuana, closely followed by speed and ecstasy.Driving under the influence of drugs is dangerous. Side effects of drugs include slower reaction times, distorted perceptions of speed and distance, and reduced concentration and coordination — why would you risk it?
In 2007, the Department of Transport and Main Roads (then Queensland Transport) launched a public education campaign to raise awareness about random roadside drug testing, which commenced on 1 December 2007. The campaign slogan was 'If you drive on drugs, you're out of your mind'.
The campaign consisted of television, cinema, radio, online, convenience and print advertising, along with targeted publicity and promotional activity.
For more information about the anti-drug driving campaign, download the public education campaign summary (PDF**, 192KB).Campaign advertisements (2007)
Television advertisement
View the anti-drug driving television advertisement — rated W (WMV#, 2.52MB)
Radio advertisements
- Download the 'Ecstasy' radio advertisement (MP3#, 990KB)
- Download the 'Marijuana' radio advertisement (MP3#, 1.02MB)
- Download the 'Speed' radio advertisement (MP3#, 989KB)
- Download the 'Heavy vehicle drivers' radio advertisement (MP3#, 3.7MB)
Online advertisements
Download the 'Marijuana' online advertisement (SWF†, 25KB)
Download the 'Speed and ice' online advertisement (SWF†, 28KB)
Download the 'Ecstasy' online advertisement (SWF†, 13KB)
Convenience advertisements*
Download the 'Male driver' convenience poster (PDF**, 241KB)
Download the 'Female driver' convenience poster (PDF**, 217KB)
Download the 'Heavy vehicle driver' convenience poster (PDF**, 187KB)
Print advertisements*
Download the 'Heavy vehicle drivers' print advertisement (PDF**, 277KB)
Download the 'Young drivers' print advertisement (PDF**, 212KB)
Previous anti-drug driving campaigns (1999)
The department first allocated funds for an anti-drug driving public education campaign in 1999. The target audience for this campaign was segmented into two categories based on the nature of their drug use: people who drive after taking prescription or over the counter medicine, and illicit drug users who drive after taking recreational drugs.
For more information about drugs and driving public education (PDF**, 60.8KB) is available to download.Additional information on the subject can be found in the drugs and driving brochure (PDF**, 472KB).
Poster
*These campaign materials were current up until 31 December 2008. The first offence penalty in these advertisements was increased on 1 January 2009.
†While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download Flash Player. This site will open in a new window.
Downloads
More campaigns
**While this department has taken every possible precaution with the creation of these files, they are downloaded and used at your own risk. Adobe Reader is needed to open and print Portable Document Format (PDF) files and is free to download from http://www.adobe.com/products/acrobat/readstep2.html. Various tools to enable access to these files for people using a screen reader can be found at http://access.adobe.com. Further information is available from the "Help with downloading, reading and printing PDF".
#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.
Last updated 28 September 2009
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