Access keys | Skip to primary navigation | Skip to secondary navigation | Skip to content | Skip to footer | Skip to page options |
Queensland Transport
Home > Safety > Road > Campaigns

Anti–drug driving campaign

Drug driving is on the increase with six per cent of motorists admitting to driving after using illegal drugs, with the most commonly used illegal drugs being marijuana followed by speed and ecstasy.

Driving under the influence of drugs is dangerous as it can affect driving ability. With side effects such as slower reaction times, distorted perceptions of speed and distance and reduced concentration and coordination—why would you risk it?

In 2007, Queensland Transport launched a campaign to raise awareness about random roadside drug testing (effective 1 December 2007). The campaign slogan is: If you drive on drugs, you're out of your mind.

The campaign consists of television, cinema, radio, online, convenience and press advertising, along with targeted publicity and promotional activity.

More information on the roadside drug testing public education camapign(PDF**, 192KB) is available to download.

Television advertisement

An image from the anti-drug driving television commercial
Anti-drug driving commercial—rated W (WMV#, 2.52MB)

top


Radio advertisements

An image of a radio microphone

Ecstasy radio advertisement (MP3#, 990KB)

Marijuana radio advertisement (MP3#, 1.02MB)

Speed radio advertisement (MP3#, 989KB)

Heavy vehicle drivers radio advertisement (MP3#, 3.7MB)

top


Online advertisements

Animated images from the marijuana online advertisement
Marijuana online advertisement (SWF†, 25KB)


Animated images from the speed and ice online advertisement
Speed and ice online advertisement (SWF†, 28KB)


Animated images from the ecstasy online advertisement
Ecstasy online advertisement (SWF†, 13KB)

top


Convenience advertisements*

An image of the convenience poster with a male driver being drug tested by a police officer
Convenience poster—male driver (PDF**, 241KB)


An image of the convenience poster with a female driver being drug tested by a police officer
Convenience poster—female driver (PDF**, 217KB)


An image of the convenience poster with a heavy vehicle driver being drug tested by a police officer
Convenience poster—heavy vehicle driver (PDF**, 187KB)

top


Press advertisements*


An image of the press advertisement with a heavy vehicle driver being drug tested by a police officer
Press advertisement—heavy vehicle driver (PDF**, 277KB)


An image of the press advertisement with a young driver being drug tested by a police officer
Press advertisement—youth (PDF**, 212KB)

 

top

Previous anti-drug driving campaigns

Queensland Transport allocated funds for a public education campaign on anti–drug driving for the first time in 1999. The target audience for this campaign was segmented into two categories based on the nature of their drug use: people who drive after taking prescription or over the counter medicine, and illicit drug users who drive after taking recreational drugs.

More information on drugs and driving public education (PDF**, 60.8KB) is available to download.

Additional information on the subject can be found in the
drugs and driving brochure (PDF**, 472KB).

Poster

An image of the anti-drug driving poster

*These campaign materials were current up until 31 December 2008. The first offence penalty in these advertisements was increased on 1 January 2009.

While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download Flash Player. This site will open in a new window.



Get Adobe Reader**While this department has taken every possible precaution with the creation of these files, they are downloaded and used at your own risk. Adobe Reader is needed to open and print Portable Document Format (PDF) files and is free to download from http://www.adobe.com/products/acrobat/readstep2.html. Various tools to enable access to these files for people using a screen reader can be found at http://access.adobe.com. Further information is available from the"Help with downloading, reading and printing PDF".

#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.

Last updated 31 March 2009


Related documents

Aircare public education
Anti–drink driving
Young driver campaign
Campaigns
Bike safety
Driving tired
School transport safety
50km/h local street speed limit
Road safety skateboard campaign
Motorcycle safety campaign
Anti-speeding
Because enough is enough
Seatbelts
Illegible number plates
Share My Story
Back-to-School road safety campaign
Here for Life