Anti–drug driving campaign
Drug driving is on the increase with six per cent of motorists admitting to driving after using illegal drugs, with the most commonly used illegal drugs being marijuana followed by speed and ecstasy.Driving under the influence of drugs is dangerous as it can affect driving ability. With side effects such as slower reaction times, distorted perceptions of speed and distance and reduced concentration and coordination—why would you risk it?
In 2007, Queensland Transport launched a campaign to raise awareness about random roadside drug testing (effective 1 December 2007). The campaign slogan is: If you drive on drugs, you're out of your mind.
The campaign consists of television, cinema, radio, online, convenience and press advertising, along with targeted publicity and promotional activity.
More information on the roadside drug testing public education camapign(PDF**, 192KB) is available to download.
Marijuana online advertisement (SWF†, 25KB)
Speed and ice online advertisement (SWF†, 28KB)
Ecstasy online advertisement (SWF†, 13KB)
Convenience advertisements*
Convenience poster—male driver (PDF**, 241KB)
Convenience poster—female driver (PDF**, 217KB)
Convenience poster—heavy vehicle driver (PDF**, 187KB)
Press advertisements*
Press advertisement—heavy vehicle driver (PDF**, 277KB)
Press advertisement—youth (PDF**, 212KB)
Previous anti-drug driving campaigns
Queensland Transport allocated funds for a public education campaign on anti–drug driving for the first time in 1999. The target audience for this campaign was segmented into two categories based on the nature of their drug use: people who drive after taking prescription or over the counter medicine, and illicit drug users who drive after taking recreational drugs.More information on drugs and driving public education (PDF**, 60.8KB) is available to download.
Additional information on the subject can be found in the drugs and driving brochure (PDF**, 472KB).
Poster
*These campaign materials were current up until 31 December 2008. The first offence penalty in these advertisements was increased on 1 January 2009.
†While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download Flash Player. This site will open in a new window.
**While this department has taken every possible precaution with the creation of these files, they are downloaded and used at your own risk. Adobe Reader is needed to open and print Portable Document Format (PDF) files and is free to download from http://www.adobe.com/products/acrobat/readstep2.html. Various tools to enable access to these files for people using a screen reader can be found at http://access.adobe.com. Further information is available from the"Help with downloading, reading and printing PDF".
#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.
Last updated 31 March 2009
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