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Queensland Transport
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Because enough is enough

The 'Because enough is enough' public education campaign was one of the key initiatives to come out of the Road Safety Summit 2006. The objectives of the 'Because enough is enough' campaign were to:

The campaign consisted of television, radio, press and outdoor advertising, along with a dedicated website, song and mobile phone ringtone. A number of supporting collateral items were also produced, including bumper stickers, notepads, pens and lanyards.

An image taken from a television advertisement from the 'Because enough is enough' public education campaign.
An image taken from a television advertisement from the 'Because enough is enough' public education campaign.
An image taken from a television advertisement from the 'Because enough is enough' public education campaign.




 


Campaign advertisements (2006-07)

Television advertisements

Radio advertisements 'Wayne Bennett'

Outdoor advertisements 'Drive safely these holidays'

Song and lyrics

Ringtones

†This does not include a service to send the ringtone to you. You need to have a data cable to transfer the ringtone from your computer to your mobile phone.

  1. Make sure that your phone can play true tone, polyphonic or monotonic ringtones.
  2. Select the appropriate ringtone type for your phone.
  3. Click on the link to download the ringtone, or right click and click 'save target as', or, for Mac users, drag the link onto your desktop.
  4. Connect your phone via a data cable to your computer to install the ringtone onto your mobile phone.

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An image of the 'Because enough is enough' namestyle.

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Get Adobe Reader**While this department has taken every possible precaution with the creation of these files, they are downloaded and used at your own risk. Adobe Reader is needed to open and print Portable Document Format (PDF) files and is free to download from http://www.adobe.com/products/acrobat/readstep2.html. Various tools to enable access to these files for people using a screen reader can be found at http://access.adobe.com. Further information is available from the "Help with downloading, reading and printing PDF".

#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.

Last updated 22 September 2009


An image of the 'Because enough is enough' namestyle.

More campaigns

Related information