Here for Life
The Here for Life campaign launched on 19 May 2009, and it is the current Queensland Government road safety campaign. The campaign focuses on the sentimental moments that motivate Queenslanders to drive safely and be here for life — such as birthdays, anniversaries, holidays, and special moments shared with family and friends. Here for Life is the new phase of the rebranding of road safety in Queensland, following on from the success of the Share My Story campaign, which launched in January 2009.The Here for Life road safety campaign features an interactive social networking website (www.hereforlife.qld.gov.au) where everyday Queenslanders can share 'LifePIX', read other people’s stories and actively demonstrate their support for safe driving. The campaign also incorporates television, outdoor and online advertising.
The Department of Transport and Main Roads anticipates that showing people’s motivations for driving safely will highlight the fact that road safety is a community issue that is everyone’s responsibility.
Current advertisements
Television advertisement
View the 'Here for Life' television advertisement (MPG#, 10MB)
Outdoor advertisements
Download the 'Here for Life' outdoor advertisement — 01 (PDF**, 434KB)
Download the 'Here for Life' outdoor advertisement — 02 (PDF**, 336KB)
Download the 'Here for Life' outdoor advertisement — 03 (PDF**, 287KB)
More campaigns
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Last updated 08 November 2009
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