Motorcycle safety campaign
- Be aware. Take care. Survive—for riders (MP3#, 936KB)
- Be aware. Take care. Survive—for drivers (MP3#, 958KB)
Brochure sent to all owners of a registered motorcycle
The campaign included 30 second statewide radio and television advertisements carrying a 'please keep motorbikes in sight' message. This advertising was supported by outdoor billboard advertisements.
The campaign urged motorists to 'please keep motorbikes in sight' by checking for riders in their rear vision mirrors and over their shoulders as well as paying attention at intersections.
Riders were encouraged to 'think before they hit the road' and ride where they could be seen by other road users. The accompanying safety brochure offered tips on safety gear and safe riding techniques.
Television advertisement
Radio advertisement
Outdoor advertisements
Brochure
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Last updated 13 October 2008
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