Motorcycle safety campaign
During 2008, there were 72 fatalities as a result of crashes involving motorcycles within Queensland, which represents 22 per cent of the Queensland annual road toll. This is three fatalities fewer than the previous year and 14 fatalities greater than the previous five year average.
Current campaign (2008-09)
The Department of Transport and Main Roads’ motorcycle safety campaign, ‘Be aware. Take care. Survive’, was launched in May 2008. The campaign alerts riders to the facts about the risks they face on the road and encourages them to take responsibility for their own safety by undertaking specific protective behaviours.
The campaign also urges motorists to watch out for riders and reminds drivers and riders about simple road rules that will help keep riders alive. All communication was developed in collaboration with the Motorbike Safety Working Group.The Queensland Government motorcycle safety website contains further information for motorcyclists, including advice for new and experienced riders on choosing the right motorcycle, appropriate safety gear, conducting pre-ride checks and safe actions in emergency situations.
For more information about the motorcycle safety campaign, download the public education campaign summary (PDF**, 133KB).Current advertisements
Brochure 'What to wear before you hit the road' (June 2009)
Download the 'What to wear before you hit the road' brochure (PDF**, 310KB)Brochure 'New rules for safer riding' (June 2009)
Download the 'New rules for safer riding' brochure (PDF**, 352KB)Brochure 'Wake up to the facts' (2008)
Download the 'Wake up to the facts' brochure (PDF**, 196KB)Radio advertisements 'Be aware'
Download the 'Be aware — for riders' radio advertisement (MP3#, 936KB)Download 'Be aware — for drivers' radio advertisement (MP3#, 958KB)
Outdoor advertisements 'Be aware' and 'Motorcycle danger zone'
Download the 'Be aware' outdoor advertisement (PDF**, 476KB)
Download the 'Motorcycle danger zone' outdoor advertisement (PDF**, 157KB)
Download the 'Be aware' petrol bowser advertisement (PDF**, 441KB)
Convenience advertisements 'Be aware'
Download the 'Be aware' poster (PDF**, 182KB)Download the 'Be aware' flyer (PDF**, 491KB)
Previous campaign (2007)
The Department of Transport and Main Roads conducted a motorcycle safety campaign encouraging riders and motorists to share the road between July and September 2007. The campaign included 30-second statewide radio and television advertisements carrying a 'please keep motorbikes in sight' message. This advertising was supported by outdoor advertising.
The campaign urged motorists to 'please keep motorbikes in sight' by checking for riders in their rear vision mirrors and over their shoulders as well as paying attention at intersections.
Riders were encouraged to 'think before they hit the road' and ride where they could be seen by other road users. The accompanying safety brochure offered tips on safety gear and safe riding techniques.
Television advertisement 'Please keep motorbikes in sight' (rated G)
View 'Please keep motorbikes in sight' — rated G (MPG#, 3.31MB) Radio advertisement 'Please keep motorbikes in sight'
Download the 'Please keep motorbikes in sight' radio advertisement (MP3#, 1MB)Outdoor advertisements 'Please keep motorbikes in sight'
Download the 'Please keep motorbikes in sight' outdoor advertisement 1 — 2007 (PDF**, 160KB)Download the 'Please keep motorbikes in sight' outdoor advertisement 2 — 2007 (PDF**, 175KB)
Brochure 'Think before you hit the road'
Download the 'Think before you hit the road' brochure (PDF**, 405KB)
Downloads
More campaigns
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Last updated 22 September 2009
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