Anti-speeding

Many people believe speeding is not dangerous and they can do it safely. These people are kidding themselves.

In 2008, speed-related crashes represented more than 25 per cent of Queensland's road toll. On average, each year almost 100 lives are lost on Queensland's road due to speeding. This is simply unacceptable.

In an effort to slow down speeding motorists and save lives, the Department of Transport and Main Roads runs anti-speeding campaigns to remind drivers of the real dangers of speeding and the potential consequences.

Current campaign
Current advertisements
Previous campaigns
More information about speeding

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Current campaign

The Slow down stupid anti-speeding campaign launched in November 2008.

The campaign reminds the main culprits of speed related crashes (males aged 17 to 39 years) of the most important reasons to slow down — if not for their own lives and wellbeing, then for their family, friends and loved ones.

For more information about the Slow down stupid campaign, download the public education campaign summary (PDF**, 28KB).

Phase one

The first phase of the campaign featured two television advertisements ('Nightmare' and 'Three little words'), outdoor advertisements, paid online advertising and a viral online promotion.

Phase two

The second phase of the campaign launched in June 2009. This phase featured a new television advertisement, 'In a flash', along with 'Three little words' continuing from phase one.

Phase three

Launched in November 2009, the third phase features a new television advertisement, ‘Faces’, along with ‘Tegan’ from the Share My Story campaign. Outdoor advertisements from Phase one will also be displayed throughout Queensland.

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Current advertisements

Television advertisement 'Faces' (rated M)

An image from the 'Faces' television advertisement. The image is a head shot of a deceased women as she lies on a morgue table.

'Faces' television advertisement — rated M (MPG#, 4.45MB)
Transcript of the 'Faces' television advertisement (PDF**, 22KB)

Television advertisement 'In a flash' (rated PG)

An image from the 'In a flash' television advertisement. The image shows a man and his wife playing happily with their two young children prior to a traffic crash in which the man dies.

'In a flash' television advertisement — rated PG (MPG#, 6.87MB)
Transcript of the 'In a flash' television advertisement (PDF**, 23KB)

Television advertisement 'Three little words' (rated W)

An image from the 'Three little words' television advertisement. The image shows a married couple smiling at each other. The woman is arranging a vase of roses.

'Three little words' television advertisement — rated W (MPG#, 2.92MB)
Transcript of the 'Three little words' television advertisement (PDF**, 21KB)

Television advertisement 'Nightmare' (rated M)

An image from the 'Nightmare' television advertisement. The image shows a young man and his girlfriend at the beach smiling at the camera.

'Nightmare' television advertisement — rated M (MPG#, 5.12MB)
Transcript of the 'Nightmare' television advertisement (PDF**, 23KB)

Outdoor advertisement 'Slow down stupid'

An image of the 'slow down stupid' billboard — a young girl is lying dead on the road with blood and gravel over her head and shoulders.

Download the 'Slow down stupid' outdoor advertisement (PDF**, 178KB)

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Previous campaigns

50 km/h local street speed limit

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More information about speeding

The speeding section of this website contains information about the dangers of speeding, speed limits, speed cameras, stopping distances and speeding fines and demerit points.

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**While this department has taken every possible precaution with the creation of these files, they are downloaded and used at your own risk. Adobe Reader is needed to open and print Portable Document Format (PDF) files and is free to download from http://www.adobe.com/products/acrobat/readstep2.html. Various tools to enable access to these files for people using a screen reader can be found at http://access.adobe.com. Further information is available from the "Help with downloading, reading and printing PDF".

#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.

Last updated 20 November 2009

Campaigns

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