Anti-speeding
Many people believe speeding is not dangerous and they can do it safely. These people are kidding themselves.
In 2008, speed-related crashes represented more than 25 per cent of Queensland's road toll. On average, each year almost 100 lives are lost on Queensland's road due to speeding. This is simply unacceptable.
In an effort to slow down speeding motorists and save lives, the Department of Transport and Main Roads runs anti-speeding campaigns to remind drivers of the real dangers of speeding and the potential consequences.
Current campaign
The ‘Slow down stupid’ anti-speeding campaign launched in November 2008.
The campaign reminds the main culprits of speed related crashes (males aged 17 to 39 years) of the most important reasons to slow down — if not for their own lives and wellbeing, then for their family, friends and loved ones.
Phase one
The first phase of the campaign featured two television advertisements ('Nightmare' and 'Three little words'), outdoor advertisements, paid online advertising and a viral online promotion.Phase two
The second phase of the campaign launched in June 2009. This phase featured a new television advertisement, 'In a flash', along with 'Three little words' continuing from phase one.
Current advertisements
Television advertisement 'In a flash' (rated PG)
Transcript of the 'In a flash' television advertisement (PDF**, 23KB)
Television advertisement 'Three little words' (rated W)
Transcript of the 'Three little words' television advertisement (PDF**, 21KB)
Television advertisement 'Nightmare' (rated M)
Transcript of the 'Nightmare' television advertisement (PDF**, 23KB)
Outdoor advertisement 'Slow down stupid'
Previous campaigns
- 'Catherine' television advertisement — rated M (MPG#, 6.95MB)
- 'Stopping distances' television advertisement — rated G (MPG#, 3.6MB)
- 'Excuses' television advertisement — rated M (MPG#, 3.7MB)
- 'No accident' television advertisement — rated M (MPG#, 5.37MB)
- 'Pram 1' television advertisement — rated M (MPG#, 15.8MB)
- 'Pram 2' television advertisement — rated M (MPG#, 6.8MB)
- 'Pram 3' television advertisement — rated M (MPG#, 7.5MB)
- 'Blood on the streets' television advertisement — rated G (MPG#, 5.1MB)
- 'Slow motion' television advertisement — rated W (MPG#, 4.7MB)
- 'Slow down' television advertisement — rated W (MPG#, 4.2MB)
- 'Negatives' television advertisement — rated M (MPG#, 6.8MB).
50 km/h local street speed limit
- 50 km/h local street speed limit public education campaign summary (PDF**, 60.8KB)
- 50 km/h — rated G (MPG#, 2.55MB)
More information about speeding
The speeding section of this website contains information about the dangers of speeding, speed limits, speed cameras, stopping distances and speeding fines and demerit points.
Downloads
More campaigns
**While this department has taken every possible precaution with the creation of these files, they are downloaded and used at your own risk. Adobe Reader is needed to open and print Portable Document Format (PDF) files and is free to download from http://www.adobe.com/products/acrobat/readstep2.html. Various tools to enable access to these files for people using a screen reader can be found at http://access.adobe.com. Further information is available from the "Help with downloading, reading and printing PDF".
#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.
Last updated 06 November 2009
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