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Queensland Transport
Home > Safety > Road > Pedestrians > Education

Pedestrians

The pedestrians public education campaign launched in February 1998. The objective of the campaign was to raise awareness of pedestrian safety, and to encourage motorists to exercise caution when driving in areas where pedestrians are likely to be walking. This pedestrians public education campaign was one of the first road safety promotions in Australia that aimed to educate people about the dangers of drink walking.

For more information about the pedestrians public education campaign, download the public education campaign summary (PDF**, 32KB).

Campaign advertisements (1998)

Outdoor advertisements 'Roy the rabbit' and 'Chalk outline'

An image of the Roy the rabbit poster
'Roy the rabbit' poster
An image of the chalk outline pedestrians campaign poster one
'Chalk outline' poster 1
An image of the chalk outline pedestrians campaign poster two
'Chalk outline' poster 2




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Last updated 26 October 2009